In a recent world surrounded by politics and ideals divided, election fashion has prevailed its way into the mainstream eye. Take recent 2024 Democratic Candidate Kamala Harris for example; sported out on the campaign trail with her designer “signature” pantsuits, coupled with shoulder pads and pearls to elevate a more professional outfit.
Harris’s main target this election was to attract young voters; and what better way to do so than through fashion expression? As this year has marched forth, camouflage has become all the rage; hats, shirts, pants, even accessories.
In efforts to attract this crowd through the means of fashion, Harris and Walz attested to the traditional “Make America Great Again” apparel from Donald Trump; and threw a Gen-Z twist splashed in orange letters and a trending camo design.
In conclusion, does appealing to younger generations through means of fashion correlate to an increase in political attention? Harris has applied this technique to her campaign and has definitely created a new wave of VOTER APPAREL.